Cruise tourism is characterized by a particular dynamism compared to other forms of tourism. This is confirmed, on the one hand, by the significantly high growth rates and, on the other, by the constant renewal of the fleet and the cruise product offered in the market.
The Hellenic Bank for Industrial Development (ETBA SA) commissioned OMIKRON to carry an industry study aiming at analysing the conditions of the international cruise ship market and assessing the opportunities opened up for Greek business ventures in the cluster developed in the sector, i.e., cruise ship companies, cruise agents, other tourism companies, shipbuilding, and bank financing.
The study group of OMIKRON analyzed information, both quantitative and qualitative, from an extremely extensive basis of a total of 237 bibliographic and statistical sources. It also relied on information provided by representatives of international companies in the industry, such as Orient Express Hotels Inc., London – Japan Cruise Line Inc., Tokyo – Griffin TraveI, agents of CarnivaI Cruises, Athens – Hapag Lloyd, Bremen.
The study included:
- Analysis and forecasts of supply and demand per market (mainly, Caribbean and Mexico and the Mediterranean) and per national fleet (mainly, USA, UK, Norway, Italy, Greece, Japan, France)
- Assessment of the operating conditions per market.
- Investigation of cruise sales networks.
- Indication of conditions and operating barriers per market.
- Statement of prospects, possibilities and business opportunities for cruise companies, other tourism businesses, shipbuilding and bank financing of the cruise cluster